The Drama Dividend: How Creating Tension Builds Irresistible Brands

In the elite circles of old-money New York, few names carried weight like Eliot “Cuffs” Marston.

He wasn’t a banker.

Wasn’t a PR guy.

Wasn’t listed on any corporate directory.

Cuffs was a fixer—the person legacy families called when things got complicated.

In this episode, we go inside the discreet, high-stakes world of reputation management for the ultra-wealthy, and explore:

• Why restraint, not flash, is the new flex in elite circles
• What it really means to be “useful” to powerful families
• The critical role of loyalty, discretion, and image in the lives of high-net-worth clients
• Why Cuffs’ favorite motto—“If nobody’s mad, you’re doing it wrong”—might just be the best branding advice you’ll ever hear

This one’s for anyone who wants to be more than just a vendor—who wants to be indispensable to the people who matter most.

🎯 Ready to elevate your brand into elite circles?

Grab your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com

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