The $300 Per Hour Workout: What Elite Fitness Instructors Know About Attracting the Wealthy

There’s a private gym in Manhattan where you can’t walk in off the street.

No sign on the door.

No drop-in passes.

No “first week free.”

Inside?

It looks like a Bond villain’s personal training lair.

All black Technogym equipment.

Cold-pressed juice in the fridge.

And a wall of mahogany lockers with small brass plaques: each engraved with a client’s name.

That’s the world of elite personal training.

And if you’re in any business where you are the product—consulting, coaching, real estate, private advising—you’ll want to pay attention.

Because these instructors aren’t just in shape.

They’re in demand.

They’ve figured out how to turn their service into a status symbol—and the lessons they offer go way beyond the gym.

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