Silent Persuasion: Let A Story Do the Selling

There’s a guy in Sonoma named Barrett Shaw.

If you know him, it’s probably through someone wealthy, discreet, and obsessive about detail.

He designs wine labels. But not like you think.

There’s no agency. No website. No packages.

Barrett doesn’t talk about design principles or ROI.

He doesn’t mention how many awards his clients have won.

He never even says what he charges.

But his labels show up in private cellars in Gstaad, on the yachts moored off Portofino, in the hands of clients who don’t even drink—but want a bottle that tells a story.

And that’s what Barrett sells.

Not wine labels.

Not brand identity.

He sells emotion, wrapped in narrative.

One of his labels was designed for a family in Santa Barbara whose matriarch survived WWII hiding in a Belgian monastery.

Barrett embedded a subtle floral motif into the paper—based on the hand-carved railing of the orphanage stairwell where she slept.

He never said, “This will differentiate your product.”

He said, “This matters to her. So it matters to us.”

And that’s how Barrett closes deals.

No pitch. No pressure.

Just a story.

📢 Quick break—if you’re in the business of attracting high-end clients, and you want to close more deals without chasing, pitching, or posturing, go to GetWealthyClients.com and get your copy of Velvet Rope StorySelling.

Inside, I’ll show you exactly how to use story—not stats—to lead the conversation, build trust, and position yourself as the only real choice.

That’s GetWealthyClients.com.

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