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Publishing Prestige: What Robb Report Teaches About Selling to the Elite

Author
Mark Satterfield
Published
Wed 30 Jul 2025
Episode Link
https://velvet-rope-playbook.captivate.fm

There’s a magazine you’ll never find in a dentist’s office or your average first-class lounge.

It’s not designed to be browsed by accident.

You either know it—or you don’t.

Robb Report.

The glossy, high-status guidebook for the ultra-wealthy.

Not just selling watches or jets—but an entire life philosophy centered around elite access, taste, and quiet power.

In this episode, we break down:

  • Why Robb Report is the ultimate model for subtle, high-trust marketing
  • How to make clients feel like they’ve discovered you—not that you pitched them
  • Why lifestyle storytelling beats features and benefits in affluent markets
  • How to build a brand that aligns with how the top 1% already see themselves
  • What it really means to sell status by association—and how to do it right

Whether you're a real estate advisor, luxury consultant, or private wealth expert, this episode gives you a peek inside the most effective “invisible” marketing playbook in the game.

🗝️ Want your brand to feel like Robb Report for your industry?

Download The Affluent Marketing Blueprint — free at GetWealthyClients.com

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