1. EachPod

Shira Abel, Footloose, and the problem of marketing debt

Author
VentureBeat
Published
Tue 09 Aug 2016
Episode Link
https://vbengage.libsyn.com/shira-abel-footloose-and-the-problem-of-marketing-debt

This week, Stewart and Travis talk about one important news item: Instagram Stories. That's right - the Snapchat copycat has arrived on our mobile devices, and we break down what it does, what it doesn't, and why it is perfect for re-enacting '80s VHS tape covers.

We then interview Shira Abel, who schools us on marketing debt, putting marketers in the boxing ring with the engineers, and why mobile is everything.

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