1. EachPod

John Rampton, pay-to-play, and how A.I. affects marketing forever

Author
VentureBeat
Published
Tue 11 Apr 2017
Episode Link
https://vbengage.libsyn.com/john-rampton-pay-to-play-and-how-ai-affects-marketing-forever

In this week's episode, Stewart and Travis reveal details of three - yes three - brand-new A.I. or machine learning-powered marketing technologies. In customer service, social media, and the fascinating field of narrative analysis, these cognitive computing technologies are taking over, and we try to work out what that means for the future.

We also interview John Rampton, entrepreneur, and author, on a range of marketing-focused topics, in which he states that we're now in a "pay-to-play world." What does that mean, and where do we go next? John helps us understand what the future holds.

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