Measuring the ROI of Doing Good: Metrics & Strategies for Quantifying Societal (Social) Good

In this episode, we talk about the business value of societal (social) good and how it is different from the business value for a “for profit” endeavor. In this case, we discuss how we approach the value conversation and who to go speak with. We also talk about the introduction of newer disruptive technologies supplemented with social media proliferation; do they help or hinder the value cause for societal good?