A Picture is Worth a Thousand Sales: Business Value of Visual Storytelling

In this episode, we talk about the power of visual storytelling. How successful visual storytelling campaigns have led to some greater successes in business campaigns. In today’s discussion, guest Kevin Brown dives into what Visual Storytelling is and the different visual media used to tell these stories. He explores the key business value levers that make Visual storytelling effective in business campaigns. He looks at a few successful visual storytelling campaigns that have resonated with audiences. He also looks at challenges in this area and some best practices that need to be followed. Finally, he talks about the impact of Generative AI technologies in developing visual stories – does it help or hurt?