Improving the Total Value Experience through marketing with Bruce Scheer and Neil Wilkins

In this episode of ValuePros Show, Bruce Scheer and marketing expert Neil Wilkins delve into the importance of improving the total value experience through strategic marketing. Discover how focusing on customer-centric practices can build trust and drive long-term success. - Emphasizing customer education to build lasting trust and value. - Exploring the concept of value creation without selling products. - Advantages of co-creation, personalization, and collaboration in marketing. - Bruce Scheer’s "value-ready framework" for successful sales. - The need for consistent narratives across all company functions for a unified customer experience. 00:00 Excited to discuss enhancing total value experience. 06:44 Improving marketing's role in total value experience. 09:11 Value is subjective; cocreate for effective sales. 11:42 Patience over quick wins ensures long-term success. 15:25 Understand needs, deliver insights, justify value, execute. 20:03 Marketing journey: Awareness, conversion, retention, advocacy. 24:39 Personalization through co-creation enhances customer experience. 27:09 Understand prospects deeply for personalized value creation. 30:36 Customize value story for each discipline consistently. 32:30 Streamlines messaging, reduces risk, builds brand consistency. 37:07 Provide value without mentioning your product directly. 39:41 Align marketing with customer-centric value, cocreation.