UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo

Summary

In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in gathering insights and creating a good user experience. Overall, the episode emphasizes the importance of taking a hands-on approach and immersing oneself in the target market.

Chapters

00:00 Introduction and Background
02:34 Cultural Differences in User Experience Design
06:15 Payment Methods and Trust in Southeast Asia
10:42 The Holistic Approach to User Experience
14:01 The Importance of Immersion in the Local Context
16:57 Government Support for International Expansion
21:18 The Role of the Business Development Manager