How do we make personas better at Dinghy w/Nosipho Nwigbo

Summary

In this conversation, Nils Borgböhmer and Nosipho Nwigbo discuss the importance of personas in UX design and how to create effective, dynamic personas that evolve with the target audience. They explore the shortcomings of traditional personas and present a step-by-step process for developing personas that are informed by stakeholder interviews, secondary research, and user validation. The discussion emphasizes the need for personas to be living documents that can be updated regularly to reflect changes in user behavior and preferences, ultimately leading to better product development and user engagement.

Chapters

00:00 Rethinking Personas in UX Design
07:31 The Persona Creation Process
24:42 Interactive Personas: A New Approach
31:53 Continuous Persona Evolution and Organizational Alignment