From Zero to 30,000 Deals: How Continuous Testing Enabled SumUp's Field Sales Success

In this episode, Nils (co-founder of Dinghy Studio) sits down with Alina Miron (Senior Product Manager at SumUp) to discuss how they collaborated to build Sidekick - a custom field sales application that transformed SumUp's sales operations in just 12 months.

Key Topics Covered:
• The challenge of building enterprise software that actually gets used
• Why user research isn't optional (and how to convince leadership)
• Navigating complex stakeholder needs across multiple markets
• The difference between building what management wants vs. what users need
• How to integrate with legacy systems while maintaining a great user experience
• Why "minimum lovable product" beats "minimum viable product"

What Makes This Different:
Alina shares candid insights about navigating 10+ stakeholder groups across multiple markets, while Nils reveals how Dinghy Studio's integrated approach to UX research, design, and development created a tool that field sales agents actually love using - all while working with legacy systems and tight deadlines.

Perfect for: Product managers, UX designers, developers, and anyone building enterprise software that needs real adoption.

Check out the full case study here: https://www.dinghy.studio/projects/continuous-testing-approach-for-sumup-s-field-sales-app/