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Upsample with Carson Tworow & Will Chernoff - Podcast

Upsample with Carson Tworow & Will Chernoff

The quest for high-resolution stories at the turning point of tech / music / business. Longtime friends and co-hosts Carson Tworow and Will Chernoff have worked in Big Tech but aren't tech bros, made music professionally but aren't full-time musicians, and started media businesses but aren't content creators or hustlepreneurs. Come along as we apply what we've seen from all sides and figure out what new era is on the way.

Business Music Commentary News Entrepreneurship Music Tech News
Update frequency
every 9 days
Average duration
65 minutes
Episodes
18
Years Active
2025
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Challengers to Bandcamp's Throne

Challengers to Bandcamp's Throne

Be careful out there or you'll get yelled at by shirtless dudes in Pontiacs! Will has a music library app now on his desktop, and Carson needs a new website (02:10), Bandcamp launches Clubs (08:38), …

00:53:35  |   Fri 05 Sep 2025
No Fees, No Saxe, No 'AI Music Night'

No Fees, No Saxe, No 'AI Music Night'

Will LOVES that you don't read his emails. Subvert turned down $200K and want to launch with no fees (1:52), it's "AI Music Night" in Texas (18:15), We need skills to make the platform internet suck …

01:09:03  |   Fri 22 Aug 2025
Who Funds Your Bumbershoot?

Who Funds Your Bumbershoot?

We have closure on The Velvet Sundown! Then we get into the very creative ticket pricing, or lack thereof, at Bumbershoot in Seattle and the Guelph Jazz Festival in Ontario (11:43), and a Vancouver c…

00:56:19  |   Fri 08 Aug 2025
Subversive Willy

Subversive Willy

After clearing the WeTransfer air, we get into subvert.fm, a collectively owned music commerce platform in development. The Subvert team calls the platform a direct alternative to Bandcamp. We discus…

00:59:54  |   Fri 25 Jul 2025
It's Time to Leave Spotify, Right?

It's Time to Leave Spotify, Right?

The story around Daniel Ek's military tech investments has reached a fever pitch, and nothing about it is likely to improve. Is now finally the time to quit using Spotify? We dive into Deerhoof's ann…

00:50:02  |   Fri 11 Jul 2025
Granville Timbaland

Granville Timbaland

We're back from going to festivals! We kick it off in urban affairs with "The Uncertain Future of Granville Island" by Uytae Lee on the YouTube channel About Here (2:23), then swing into AI as Carson…

01:06:37  |   Fri 04 Jul 2025
Rhythm Changes’ 5th Birthday! In-Person at Carson’s

Rhythm Changes’ 5th Birthday! In-Person at Carson’s

We hang at Carson’s house to celebrate 5 years of Will’s music website Rhythm Changes! We talk about:

(2:28) The very beginning of RC in the summer of 2020 with 50 email sign-ups,

(7:11) “The worst …

01:13:29  |   Fri 20 Jun 2025
Wanna Pay More Tax, Yes or No?

Wanna Pay More Tax, Yes or No?

Shout-out to our friends in The Shorties! We then get into a story called "Why it’s Time to Support Grassroots Venues with a £1 Ticket Levy" by Dan McCarthy in The Quietus (5:09), an out-of-nowhere b…

00:56:04  |   Fri 13 Jun 2025
Is Being an Artist

Is Being an Artist "Labour"?

After Will admits to giving Meta his money again, we get into a big hairy question: what is the meaning of ‘labour’ we use in the arts (03:14)? Anti-streaming labour activism (14:21), the labour econ…

01:07:49  |   Fri 06 Jun 2025
This Can't Be Cake

This Can't Be Cake

We're back and Will has a camera! We talk about the story Carson shared called "'A Billion Streams and No Fans': Inside a $10 Million AI Music Fraud Case", by Kate Knibbs of WIRED (3:07), Spotify tra…

00:55:38  |   Fri 30 May 2025
7 Studio Sketches

7 Studio Sketches

Up-front, Will daydreams about folk guitar following his Brentwood show and longs for advertiser bucks. We have a hard time not staying depressed about the lack of advice for the next generation, whi…

00:56:15  |   Fri 16 May 2025

"Monthly Listeners" Sucks

Spotify's favourite metric? We don't love it. We can't even guess our own monthly listener figures!

Recs: Carson - Blue Prince, Will - 2025 NHL playoffs (Leafs, Oilers, Jets)

FIND US:

Will

-YouTube: h…

01:01:05  |   Fri 09 May 2025
JazzMemes vs. Patrick Bartley: AI images

JazzMemes vs. Patrick Bartley: AI images

After Carson reviews the latest Bon Iver album, we discuss a controversial, but relatively tame and annoying online jazz battle: Patrick Bartley’s #BoycottAI vs. JazzMemes' Chase Maddox with the blog…

00:57:47  |   Fri 02 May 2025
Launch episode! Liz Pelly Mood Machine book

Launch episode! Liz Pelly Mood Machine book

We’re live! To celebrate, we get into the topic that brought us together for the idea of this podcast in the first place: Liz Pelly’s book Mood Machine: The Rise of Spotify and the Costs of the Perfe…

01:12:51  |   Fri 25 Apr 2025
Streaming Level Set

Streaming Level Set

After Will airs his grievances about "promotional partnerships", we smooth our brains by emptying thoughts about streaming and the labour economy of music today, in anticipation of the next episode o…

01:33:46  |   Sat 19 Apr 2025
Careerism

Careerism

How the heck did we end up on our musical and non-musical career paths? Is there a rise and fall of careerism in music? We uncover stories from our random walks through school and work so far.

Recs: C…

01:20:31  |   Fri 11 Apr 2025
Big Things Coming / Strong Music Scenes

Big Things Coming / Strong Music Scenes

We revisit each of our main previous think-pieces: Carson's “Big Things Coming” at Rhythm Changes published in 2023 and Will’s episode of The Strong Towns Podcast recorded in April 2022.

See also the …

01:29:05  |   Fri 04 Apr 2025
The iPod Series by Digging the Greats

The iPod Series by Digging the Greats

In the first-ever episode of the show, we discuss Brandon Shaw’s iPod series of videos from his YouTube channel called Digging The Greats. Find it starting here at part 1 of 4.

FIND US:

Will

-YouTube:…

00:51:08  |   Fri 28 Mar 2025
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