Building a Waterfowl Community with Bruce Ross of WWA

Bruce Ross, Executive Director of the Wisconsin Waterfowl Association (WWA), joins us just weeks away from retirement to reflect on his years of service and leadership within the waterfowl hunting community. We dive into WWA’s grassroots beginnings, its mission of advocacy, education, and habitat restoration, and how it's grown into one of the premier state-based waterfowl organizations in the country. Bruce also gives a full preview of this year’s Waterfowl Hunters Expo, including the fastest retriever competition, seminars, gear, family-friendly fun, and why this event has quickly become one of the top duck hunting expos in the nation.

Topics Covered:

Why the WWA matters and what your membership supports

The evolving role of banquets, raffles, and grassroots community building

Updates on the Sandhill crane hunt legislation

The importance of local habitat restoration

What to expect at this year’s Waterfowl Hunters Expo (gear, guns, dogs, and more)

Bruce’s legacy and what’s next for him in retirement

Want to learn more or get involved? Visit wisducks.org to join WWA Visit waterfowlhuntersexpo.com for expo info
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