SE01E17 - Profit, Principle, and the Hardest Call I Ever Made | Roger Knecht | Untold

Many business owners think accounting is about spreadsheets — but Roger Knecht knows it’s about the visibility you need to survive. In this episode, Roger, President of Universal Accounting, reveals the leadership lessons and tough calls behind building a business that thrives in one of the world’s less glamorous industries.
From navigating AI disruptions in marketing to firing his own spouse for the good of the company, Roger shares what it really takes to lead, pivot, and stay profitable when the rules of business are constantly changing.
If you’re an entrepreneur, business leader, or anyone hustling to build something meaningful, this episode is loaded with wisdom you won’t hear in textbooks.

We hope you enjoyed this episode of Untold. 
Jon and the Untold podcast team

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Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode.