SE01E16 - From F-16s to Full-throttle BPO | Noah Rosales | Untold

What happens when military grit meets entrepreneurial grit? Meet Noah Rosales, Founder and CEO of ACD Direct, in this episode of Untold – The Best Kept Secrets of Utah. From his days working F-16s in Saudi Arabia to building one of the nation’s most trusted BPO companies for nonprofits and beyond, Noah shares the story of launching a company with $16,000 and sheer willpower.

You’ll hear how ACD Direct survived near-collapse, adapted leadership lessons from the military, embraced remote work culture long before it was cool, and is now shaping the future of contact centers with AI and mission-matched agents. Plus — meet Jett, the company’s four-legged Chief Barketing Officer.

This conversation is packed with wisdom for entrepreneurs, business leaders, and anyone navigating leadership challenges in rapidly evolving industries.

Don’t miss this inspiring founder story. Hit play now!

We hope you enjoyed this episode of Untold. 
Jon and the Untold podcast team

Connect with Jon on LinkedIn where he shares leadership insights regularly:  www.linkedin.com/in/jonspiesman

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Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode.