What to Send After They Subscribe – The First 7 Days That Build Trust and Buy-In

In this episode of Unstuck: Marketing for Founders, Maurice reveals the step-by-step strategy for what to send after someone joins your list – and why most email sequences lose the sale before they even begin. You’ll learn the psychology behind early-stage nurture, how to structure the first 7 days of communication, and what to say to move your subscriber from passive to ready. Using real examples and a proven framework, Maurice walks through how founders can balance value, proof, insight, and subtle sales triggers without sounding pushy or robotic. Whether you’re selling SaaS, coaching, or done-for-you services, these 7 days are the foundation of trust and long-term growth. For more tools and personal support, visit your-fractional-cmo.com.