The Silent Funnel Killer: Why Your CTA Doesn’t Work (And How to Fix It)

This episode is sponsored by podloom.ai – done for you podcast production.


In Episode 22 of Unstuck: Marketing for Founders, Maurice reveals the real reason why most Calls to Action underperform—and it has nothing to do with button color or font size. He shows how misaligned messaging, low emotional urgency, and vague next steps silently kill conversion, even if the rest of your funnel is solid. You’ll learn how to audit your current CTAs, make them frictionless and compelling, and avoid the common mistakes that confuse or repel leads. This episode is packed with psychological triggers and practical examples you can apply to landing pages, emails, and sales content.
For more on how to build CTAs that convert across your entire funnel, visit your-fractional-cmo.com.