Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly

This episode is sponsored by podloom.ai – done for you podcast production.


In Episode 21 of Unstuck: Marketing for Founders, Maurice dives into the psychology and strategy behind positioning that neutralizes pricing friction. Instead of lowering rates or stacking bonuses, he shows how founders can shift their perceived value through clarity, authority, and relevance. Listeners will learn how to audit their own brand position, identify misalignments, and elevate their perceived market status—whether they sell SaaS tools, coaching, or services. The episode includes actionable tips on refining messaging, visuals, and differentiation so clients stop comparing you on price. For founders ready to move away from discount-driven selling, visit your-fractional-cmo.com to build positioning that sells itself.