Lead Quality – How to Attract Better Prospects and Repel the Wrong Ones

This episode is sponsored by podloom.ai – done for you podcast production.

In Episode 17 of Unstuck: Marketing for Founders, Maurice breaks down why most marketing problems are actually lead quality problems. He explains how to build messaging, positioning, and systems that naturally attract ideal clients while filtering out low-quality or misaligned ones. You’ll learn how to prequalify prospects before they reach out, what red flags to watch for, and how to use friction strategically to create self-selection. Maurice also shares why better leads lead to faster closes, better retention, and fewer headaches in fulfillment. For expert help designing a growth system that prioritizes lead quality over lead volume, visit your-fractional-cmo.com.