Funnel Audits – How to Fix Leaks Without Burning Everything Down

This episode is sponsored by podloom.ai – done for you podcast production.


In Episode 20 of Unstuck: Marketing for Founders, Maurice explains how to diagnose and fix broken funnels without starting from scratch. He walks through a simple, repeatable framework that helps founders identify friction points, misaligned messaging, and drop-off zones across the customer journey. You’ll learn how to approach your own marketing funnel with a strategic lens—auditing key stages like traffic, conversion, onboarding, and retention. Maurice also shares the exact questions he uses during audits as a Fractional CMO to drive consistent growth across SaaS, services, and coaching businesses. For personalized support or to book your own audit, head over to your-fractional-cmo.com.