Sticky Positioning – How to Make Your Offer Instantly Understandable

This episode is sponsored by podloom.ai – done for you podcast production.


In Episode 13 of Unstuck: Marketing for Founders, Maurice dives into the art and science of positioning – and why most founders get it wrong by trying to sound clever instead of being clear. You'll learn how to describe what you do in a way that’s instantly understandable, emotionally resonant, and conversion-ready. Maurice shares the 3-part formula behind sticky positioning, real-world examples, and exercises to test if your message is actually landing. If your pitch feels vague, confusing, or forgettable, this episode will help you tighten it up and turn it into a strategic growth asset. For help clarifying your positioning and turning it into a marketing system, visit your-fractional-cmo.com.