Lead Magnets That Don’t Suck – How to Actually Get Emails That Convert

This episode is sponsored by podloom.ai – done for you podcast production.

In this episode of Unstuck: Marketing for Founders, Maurice explains why most lead magnets don’t work – and what to do instead if you want to consistently generate high-quality leads. He breaks down the psychology behind conversion, how to align your lead magnet with the buyer journey, and the 3 key elements that separate “free junk” from irresistible value. Whether you’re building for SaaS, services, coaching or a hybrid model, you’ll learn a repeatable framework that turns traffic into trust – and trust into email addresses. You’ll also hear real examples of lead magnets that perform and why specificity always beats length. For more strategies and support, visit your-fractional-cmo.com.