How to Price Your Offer – And Why You’re Probably Underselling It

This episode is sponsored by podloom.ai – done for you podcast production.

In this episode of Unstuck: Marketing for Founders, Maurice explains why pricing is less about cost and more about perception, confidence, and strategic positioning. He breaks down the common traps founders fall into – from charging based on effort to anchoring against the wrong competitors – and offers a clear framework to reframe pricing around outcomes. You’ll learn how price influences trust, why "charging what you're worth" is bad advice, and how to test and raise prices without burning your audience. Whether you're selling SaaS, coaching, or high-ticket services, this episode will help you think more clearly about how to price for profit and growth. For more hands-on support, visit your-fractional-cmo.com.