Why Most Businesses Fail (And How to Bulletproof Yours From Day One) | 002

Are you a Millennial trying to start, acquire, or grow your first business—but don’t know where to start? In this episode of Unsexy Entrepreneurship, Charles Harris and Dr. Seth Jenson break down the first 3 components of the “MOSAIC” framework: Margins, Obsessed Customers, and Systems & Channels.

From understanding how to price for profit, to identifying the kind of customers who will become your superfans, to building systems that let your business scale without chaos—this episode is packed with practical, real-world advice for new and aspiring entrepreneurs.

💡 What You’ll Learn:

• The MOSAIC framework for the essential business health check
• Why healthy profit margins are more critical than revenue
• How to find (and keep) obsessed customers that drive growth
• Why systems and repeatable channels are the key to a stress-free business
• What most people miss when hiring employees or acquiring an existing company
• How AI and automation are changing operations (and what to do about it)

Whether you’re planning a startup, considering entrepreneurship through acquisition (ETA), or already in the trenches, this episode will give you the clarity and confidence you need to build a business that lasts.

📬 Got a question? Reach out at [email protected]

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Got questions for Charles and Seth? Submit them HERE.