How to Build Competitive Advantage That Actually Lasts | 007

You don’t need a flashy brand, viral video, or celebrity endorsement to win in business.

You need a competitive advantage—something that makes your business hard to copy and worth choosing.

In this episode of The Unsexy Entrepreneur, Charles Harris (CPA & business owner) and Dr. Seth Jenson (PhD in strategy) break down the 4 types of sustainable competitive advantage, or “moats,” that keep your business ahead of the competition—even if you’re small, bootstrapped, or just starting out.

🔍 What you’ll learn:

• Why most businesses think they have an advantage (but don’t)
• The 4 types of real competitive advantage:

1. Brand Loyalty
2. Intellectual Property
3. Network Effects
4. Operational Excellence

• The power of beliefs and founder worldview as a hidden edge
• What a donut shop, calligraphy class, and mattress company each us about standing out
• Why differentiation isn’t just marketing—it’s survival

💡 Whether you’re launching a startup, buying a small business, or trying to grow past a plateau, this episode will help you build strategic clarity so you don’t waste time on things that don’t move the needle.