Building a Business That Works For You with Tracy Irby | 009

In this episode of The Unsexy Entrepreneur, we sit down with Tracy Irby—entrepreneur, advisor, and small business expert—to explore the real mindset shift that turns side-hustlers into owners: leverage.

Tracy shares what most first-time founders get wrong, why hustle is a trap, and how building systems is the only path to true business freedom. Whether you’re starting from scratch or acquiring a small business, this episode will reshape how you think about growth, freedom, and ownership.

🎯 What You’ll Learn:

• Why many “entrepreneurs” are just self-employed (and stuck)
• How to build systems that scale instead of jobs that burn you out
• What leverage actually looks like in a small business
• The difference between doing the work and owning the process
• How Tracy helps entrepreneurs escape the corporate mindset trap

💬 Ideal for Listeners Searching:

• Entrepreneurship mindset
• How to build a business, not a job
• Small business systems
• How to scale without burnout
• Millennial entrepreneurship
• Business leverage
• From corporate to entrepreneur
• Women entrepreneurs in business
• Smart business ownership

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