Podcasting 101: Building Your Brand & Leveraging Your Voice

Hey there! In this episode of Unscripted, I’m getting real about how podcasting has completely changed my life and business. I know starting something new can feel overwhelming (trust me, I was in the same boat!), but I want to share what I’ve learned along the way. Whether you’re thinking about starting your own show or just looking for new ways to grow your brand, this episode is packed with insights to help you take that next step with confidence.

Here’s what we’re chatting about today:

✔️ Why I was scared to start my podcast (and how I got over it!)

✔️ The surprising ways podcasting has opened doors for me

✔️ Why being a guest on other shows is just as powerful as hosting your own

✔️ The biggest mistakes I made early on (so you don’t have to!)

✔️ The secret to long-term success with podcasting



I’d love to hear your thoughts on this episode! DM me on Instagram at @jessicaburgio

00:25 - How podcasting has changed everything for me

02:20 - I was terrified to start—here’s what helped me push through

04:45 - The moment I realized podcasting was my next big move

07:00 - How my podcast helped me build my brand & connect with more people

09:20 - Why I wish I had focused more on guesting on other podcasts

11:40 - How podcasting has created new opportunities I never expected

14:00 - The real secret to podcasting success: keep showing up

16:25 - Wrapping up & how to connect with me

Connect with me on IG @jessicaburgio



Learn more on my website https://www.jessicaburgio.com/