The Cluck Truck Episode: Redemption Through Elevated Chicken
- Author
- Team T4
- Published
- Fri 15 Aug 2025
- Episode Link
- None
We reconnect with Micah, owner of the Cluck Truck, to discuss his journey from being harshly criticized on our podcast to building a successful food truck business in Southwest Virginia and East Tennessee.
• Reflecting on our earliest podcast episodes where we criticized Micah's food truck during a challenging service day
• The awkward reunion when we later encountered Micah at a movie premiere where his food truck was catering
• How Micah built the Cluck Truck from the ground up over three years
• The operational challenges of running a food truck including weather issues, price adjustments, and managing customer expectations
• Growth of the food truck scene in rural Appalachia compared to larger metropolitan areas
• Building a team structure with nine employees including designated managers for different aspects of the business
• Mobile ordering as a game-changer for the food truck business model
• Announcement of Cluck Core, an upcoming free music festival sponsored by Cluck Truck with bands from four states
• How maintaining food quality while scaling remains the biggest challenge
Check out Cluck Core at the Big Stone Gap Visitor Center on August 30th from noon to 9 PM – featuring bands from across the region and benefitting the local animal shelter.
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