UP499 TKO, OnLocation and the World Cup hospitality market

Today's guest Paul Caine is the President of OnLocation, the premium experiential hospitality division of TKO Group Holdings (NYSE: TKO). Under his leadership, OnLocation has become the global leader in sports and entertainment hospitality, managing premium experiences for over 150 rightsholders including the NFL, NCAA, UFC, IOC, FIFA, and PGA of America. Following TKO's recent $3.25 billion all share acquisition of OnLocation from Endeavor in February 2025, Caine is positioned at the forefront of the rapidly expanding premium sports hospitality market ahead of next year's FIFA World Cup in the US.

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