E42: Seb Carmichael Brown - Hashtag United

Seb Carmichael Brown was early to the whole ‘KSI YouTube influencers in to real sport‘ thing, first as the commercial guy for his brother Spencer FC’s empire, and then via Hashtag Utd, which they created together. Now Seb is a golf influencer in his own right, with 106k followers and a gig as a pundit in mainstream media. How did he do that? Is it as easy as he makes it look? And what’s it like when a team of YouTubers run out against a hungover and angry Essex pub team on a Sunday morning?We interview him in Sean’s kitchen on a cold day in January just before we head off to Paris for Global Sports Week for the first ever Unofficial Partner Live.See you on the other side.

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