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Unofficial Partner Podcast - Podcast

Unofficial Partner Podcast

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

Leadership Sports Management Business Tech Marketing Soccer Sport Finance Media
Update frequency
every 3 days
Average duration
50 minutes
Episodes
500
Years Active
2019 - 2025
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UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future

UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future

Richard is joined by David Cushnan and James Emmett of Leaders. 

Three stories from this week in the sports business.

What happened, why do we care and where's it going?

What does McLaren F1's valuation…

00:57:27  |   Fri 05 Sep 2025
UP499 TKO, OnLocation and the World Cup hospitality market

UP499 TKO, OnLocation and the World Cup hospitality market

Today's guest Paul Caine is the President of OnLocation, the premium experiential hospitality division of TKO Group Holdings (NYSE: TKO). Under his leadership, OnLocation has become the global leader…

00:56:59  |   Tue 02 Sep 2025
UP498 Other People's Money: Does Debt have a Branding Problem?

UP498 Other People's Money: Does Debt have a Branding Problem?

 Today we are talking Other People's Money, this is our regular series on sports finance with regular co-host Matt Rogan, who was of course one of the Co-Founders of Two Circles. 

Today's guest is a s…

00:46:47  |   Tue 26 Aug 2025
UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook

UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook

As co-founder of Perform and DAZN, Simon Denyer has spent the last twenty years at the intersection of sport, media, and technology. Last week he brokered an innovative new relationship between La Li…

01:14:47  |   Tue 19 Aug 2025
Inside Edge - Peter Hutton on Cricket, India and the rights market

Inside Edge - Peter Hutton on Cricket, India and the rights market

 This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between televisio…

01:05:44  |   Tue 12 Aug 2025
UP495 Joey D'Urso on how football shirts explain the world

UP495 Joey D'Urso on how football shirts explain the world

Every shirt tells a story. 

Joey D'Urso, an award-winning journalist from The Times and formerly of The Athletic, joins UP to discuss his new book: More Than A Shirt: How Football Shirts Explain Globa…

00:45:59  |   Tue 05 Aug 2025
UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion

UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, f…

00:51:01  |   Tue 29 Jul 2025
UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures

UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures

This is episode three of a four-part series created in collaboration with Redtorch called What's Sport Selling? 

It's a conversation with John Ridgeon, the chief executive of World Athletics. 

Previous…

00:45:22  |   Mon 21 Jul 2025
UP492 Wedge Issue Live @ The Open Championship

UP492 Wedge Issue Live @ The Open Championship

This is a live episode of Wedge Issues, our golf business series recorded at Callaway Clubhouse at The Open Championship this week at the Royal Portrush Golf Club. 

Niall Horan: One Direction star and…

00:43:10  |   Fri 18 Jul 2025
UP491 'Don't use AI to replace thinking'

UP491 'Don't use AI to replace thinking'

Arvind Iyengar is chair of Sportz Interactive and CEO of the Sportz Solutions, the global parent company. As such he now oversees a company with 700+ employees working across 40 sports worldwide, wit…

01:06:10  |   Tue 15 Jul 2025
UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race

UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race

Inside Edge is Unofficial Partner's regular series on the business of cricket, co-hosted by Richard Gillis and Mike Jakeman.

Freddie Wilde represents the new generation of cricket analytics profession…

00:59:33  |   Tue 08 Jul 2025
UP489 Expected Goals Live @ SOOO London

UP489 Expected Goals Live @ SOOO London

A special live episode of our sister publication, Expected Goals, hosted by Maggie Murphy and Matt Cutler.

Sponsored by Evelyn Partners. 

Expected Goals Live - Investment in Women's Football

Event Summa…

00:44:57  |   Fri 04 Jul 2025
UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup

UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup

Guest: Paul Morgan, Rugby World Editor and Premiership Rugby Comms Director

Running List: The Business of Rugby Episode


1. British Lions Commercial Strategy

  • Ticket pricing controversy: Struggling to sel…
00:56:43  |   Tue 01 Jul 2025
UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring

UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring

Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's the…

00:52:14  |   Fri 27 Jun 2025
UP486 The Buy Side: B2B + ROI = WTF?

UP486 The Buy Side: B2B + ROI = WTF?

B2B is big business for sports rights holders. 

But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, account…

00:47:26  |   Tue 24 Jun 2025
UP485 Other People's Money: Venture Studios and a European Sports Investment Fund

UP485 Other People's Money: Venture Studios and a European Sports Investment Fund

 Other People's Money is our series on sport and finance, with regular co-host Matt Rogan. 

Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eur…

00:44:24  |   Tue 17 Jun 2025
UP484 Inside Edge: Alex Balfour on cricket and the Internet

UP484 Inside Edge: Alex Balfour on cricket and the Internet

The story of Cricinfo is the history of sport's relationship with the internet and digital culture.

It remains central to the experience of millions of cricket fans. 

But what does it tell us about how…

01:05:02  |   Fri 13 Jun 2025
UP483 Wedge Issues: Overthinking the Golf Business

UP483 Wedge Issues: Overthinking the Golf Business

Is there a market for a women-only golf talent agency? 

Suzann Pettersen is about to find out. 

Pettersen is one of the most recognized players in the women's game, a two-time Major winner, 15 time LPG…

00:55:35  |   Mon 09 Jun 2025
UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers

UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, f…

01:05:04  |   Wed 04 Jun 2025
UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market

UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market

Norway's greatest export Jan Age Fjortoft and his son and former player Marcus Fjortoft, together host The Fussball Channel on YouTube, covering German football in English. 

This gives them the ideal …

00:56:04  |   Tue 03 Jun 2025
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