Building brands and business culture w/ Kyle Duford

Kyle is the head of an agency called "The Brand Leader" and he is also a former magazine editor who has also worked for Nike. He spent much of his career focused on e-commerce in the fashion, outdoor, and sports industries, which are perfect examples of culture as lifestyle brands. We talk about this idea of brands in culture in this episode. Kyle's company "The Brand Leader" has worked with the likes of Lulu Lemon, and Power Bar. So we talk about what business culture is, and how lifestyle brands build a culture internally and externally. In addition, we also have a discourse about mental health and the workplace.