The Brand. The Vision. The Growth. Inside the Rebirth of Kontrolled Substance
- Author
- Trevor aka T-Fit
- Published
- Fri 11 Jul 2025
- Episode Link
- None
In this episode of The Unmotivated Podcast, Trevor Cochran sits down with longtime friend and visionary creator Corvaggio aka Gooch — the founder of the streetwear brand Kontrolled Substance — for a deep conversation on creativity, consistency, culture, and the challenges of building something from nothing.
From streetwear dropouts to comeback blueprints, Gooch shares what it’s like to:
- Relaunch a brand after stepping away from it
- Balance artistry and entrepreneurship
- Stay consistent in the face of self-doubt and outside noise
- Build a clothing brand that speaks to the streets and the soul
- Lean on relationships that elevate and challenge you to grow
This episode is about more than just clothing — it’s about resilience, reinvention, and riding for your vision even when the road gets blurry. Trev and Gooch speak on the power of collaboration, keeping the mission alive, and the mindset you need when the brand IS you.
Whether you're a creative, hustler, or dreamer trying to put your people on — this episode reminds you to keep showing up, keep evolving, and keep pushing forward.
Show Sponsors:
My Dog Supps:
The Foundation Raw:
Follow the Hosts on Social Media:
Instagram:
TikTok:
YouTube:
