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Episode 5: Taco 'Bout It -How Mexican Food Took Over the U.S.

Author
Unlocking Consulting™ & The Moonfish Group™
Published
Sun 08 Dec 2024
Episode Link
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This episode explores the significant impact of Mexican food on American culture. It highlights the impressive variety and number of Mexican restaurants across the U.S., ranging from street-style taquerías to upscale dining experiences. 


We trace the historical development of Mexican cuisine in America, examining its indigenous roots, Spanish influences, the emergence of Tex-Mex, and its evolution into a popular option in both fast-casual and fine-dining settings. 


With data showcasing the growth of well-known Mexican restaurant chains, we analyze changing consumer preferences and the transformative effects of Mexican immigration on the American palate. Additionally, we highlight the striking statistics that illustrate how deeply Mexican food and ingredients have become integrated into the daily lives of Americans. 🌮🎉

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