Episode 31: Fiestas and Futures, How Celebrations Drive Hispanic Spending.

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In the Hispanic community, celebrations aren’t just events — they’re cultural milestones and powerful economic drivers. From quinceañeras and weddings to Día de los Muertos and Navidad, fiestas shape how families spend, save, and share.

In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how cultural traditions influence billions in spending across food, fashion, travel, entertainment, and digital platforms. Discover why businesses that understand the culture behind the celebration can build lasting trust and loyalty in the Hispanic market.

Sources & Research:

• Hispanic Marketing Council (2023) – Cultural Spending and Celebrations Report
• NielsenIQ (2022) – Hispanic Grocery Spending Patterns
• ThinkNow Research (2023) – Hispanic Millennials and Gen Z Social Media Behaviors
• Pew Research Center (2022) – Latino Identity and Cultural Practices
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

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