Episode 28: La Cocina of Influence – How Food, Flavor, and Family Recipes Shape Hispanic Consumer Power

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In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U.S. Hispanics shop, share, and spend.

In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how food influences brand loyalty, grocery habits, and digital culture—and why understanding the Hispanic kitchen is essential to reaching one of America’s most powerful consumer segments.

We dig into:
 🍽️ Culinary traditions and their marketing power
 📱 The rise of Latino food influencers on TikTok and Instagram
 🛒 Bilingual branding in grocery aisles
 🌮 How fast food and CPG brands are integrating authentic Latin flavors

If you want a seat at the table, it starts in la cocina.

Sources & Research:

• Pew Research Center (2022) – Latino Identity and Cultural Connection
• NielsenIQ (2023) – The Hispanic Grocery Experience
• ThinkNow Research (2023) – Hispanic Digital Behavior Study
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

✨ Listen now and tap into the flavor of influence.

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