Episode 26: Beyond the Banco – Understanding Hispanic Attitudes Toward Banking, Credit, and Financial Trust

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Why are so many Hispanic households still unbanked or underbanked in 2025? In this episode, we explore how culture, tradition, and trust shape the financial behaviors of the U.S. Hispanic community.

From cash-first habits and informal saving circles (tandas) to challenges with home and auto loan approvals, we unpack the real reasons many Hispanics navigate money differently. You’ll also hear how financial institutions can better connect by moving beyond translation and into true cultural intelligence.

Whether you're in banking, fintech, real estate, or marketing, this episode gives you the insights to build confianza and long-term loyalty.

🔍 Featuring data from:

• FDIC (2021): National Survey of Unbanked and Underbanked Households
• NAHREP (2023): State of Hispanic Homeownership Report
• Experian Automotive (2023): Ethnic Consumer Trends
• ThinkNow Research (2022): Hispanic Financial Attitudes
• UnidosUS (2023): Latino Financial Health Report
• Pew Research Center (2021): Latino Economic Mobility
• Jorge Mañón (2023): Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

🎧 Tune in and unlock what truly drives Hispanic financial decision-making.

👉 Subscribe, rate, and share with someone working to better serve the Hispanic market.

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 #Tandas
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