Episode 20: From Telenovelas to TikTok -How Media Shapes the Hispanic Consumer
- Author
- Unlocking Consulting™ & The Moonfish Group™
- Published
- Tue 13 May 2025
- Episode Link
- None
🎙️ Episode 20: From Telenovelas to TikTok – How Media Shapes the Hispanic Consumer
From novelas and variety shows to TikTok and YouTube Shorts, Hispanic media has evolved—but its cultural power hasn’t faded. In this episode, Jorge Mañón explores how media continues to shape Hispanic identity, drive emotional connection, and influence what, how, and why people buy.
Discover how your brand can adapt to the content habits of bilingual, bicultural, and mobile-first Hispanic audiences—and why emotion, storytelling, and cultural fluency matter more than ever.
Cited Sources & Research:
- NielsenIQ (2023): Hispanic Media Consumption Trends
https://nielseniq.com - Kantar U.S. MONITOR (2023): Cultural Relevance in Marketing
https://kantar.com - Pew Research Center (2022): Latinos, Media, and Identity
https://pewresearch.org - ThinkNow Research (2023): How Bilingual Content Drives Hispanic Brand Trust
https://thinknow.com - Hispanic Marketing Council: State of Hispanic Media and Consumer Impact Report
https://hispanicmarketingcouncil.org
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