Episode 19: Gen Z Hispanics -Redefining Influence in the U.S.

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🇲🇽+🇺🇸=💪 Gen Z Hispanics are redefining identity, culture, and consumer power in the U.S. Bilingual, digital-native, and values-driven, they’re not just following trends—they're creating them. In this episode, Jorge Mañón explores how businesses can authentically connect with this dynamic generation and why understanding Gen Z Hispanics is key to future growth.

Learn how to engage with the fastest-growing cultural force in the U.S.—on their terms.

Cited sources:

📚 Cited Sources & Research

1. Pew Research Center (2023)
   “Latinos and the Changing Landscape of American Identity”
   A detailed study on how U.S. Hispanics, particularly Gen Z, view their cultural identity, language preferences, and societal roles.
   🔗 https://www.pewresearch.org/hispanic
2. NielsenIQ (2023)
   “La Onda Next Gen: Understanding Gen Z Latinx Consumers”
   Insights into Gen Z Latino media habits, purchasing behaviors, brand expectations, and cultural influence across industries.
   🔗 https://nielseniq.com/global/en/insights
3. Google x Kantar (2022)
   “The Bilingual Brain: How Gen Z Latinos Navigate Language and Culture Online”
   Research on how bilingual Gen Z consumers engage with digital content, advertising, and brands across English, Spanish, and Spanglish.
   🔗 https://www.thinkwithgoogle.com
4. Stanford Latino Entrepreneurship Initiative (2023)
   “Youth Entrepreneurship and Latino Cultural Influence”
   A focus on how young Latinos, especially Gen Z, are driving entrepreneurship, digital innovation, and cultural trends in the U.S. economy.
   🔗 https://www.gsb.stanford.edu/faculty-research/centers-initiatives/slei
5. Hispanic Marketing Council (2023)
   “Gen Z Latinx: Redefining American Culture”
   Comprehensive data on Gen Z Hispanic attitudes toward brands, diversity, social justice, and how they expect companies to engage authentically.
   🔗 https://hispanicmarketingcouncil.org
6. ThinkNow Research (2023)
   “Gen Z Hispanics: The Intersection of Culture, Technology, and Identity”
   Explores how technology shapes cultural pride, consumer expectations, and activism among young U.S. Hispanics.
   🔗 https://thinknow.com
7. Latino Donor Collaborative (2023)
   “Latino Influence in Media, Tech, and Consumer Markets”
   Highlights how Latino youth are driving mainstream adoption of Latin culture across music, fashion, and entertainment.
   🔗 https://latinodonorcollaborative.org