Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
- Update frequency
- every 9 days
- Average duration
- 13 minutes
- Episodes
- 33
- Years Active
- 2024 - 2025
Episode 31: Fiestas and Futures, How Celebrations Drive Hispanic Spending.
In the Hispanic community, celebrations aren’t just events — they’re cultural milestones and powerful economic drivers. From quinceañeras and weddings to Día de los Muertos and Navidad,…
Episode 30: Credit, Cash, and Crypto –How Hispanics Are Changing the Way America Pays
How do U.S. Hispanics prefer to pay — and why does it matter for brands and businesses?
In this episode of Unlocking the Hispanic Market Podcast™, Jorge Mañón explores the unique payment…
Episode 29: Remit, Repeat –The Power of Remittances in the U.S. Hispanic Economy
Every year, U.S. Hispanics send billions of dollars back to Latin America, fueling families, communities, and entire national economies. In 2023 alone, remittances to the region reached…
Episode 28: La Cocina of Influence – How Food, Flavor, and Family Recipes Shape Hispanic Consumer Power
In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U…
Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation.
🎙️ Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation
Immigration status quietly shapes the lives of millions of U.S. Hispanics—and their economic po…
Episode 26: Beyond the Banco – Understanding Hispanic Attitudes Toward Banking, Credit, and Financial Trust
Why are so many Hispanic households still unbanked or underbanked in 2025? In this episode, we explore how culture, tradition, and trust shape the financial behaviors of the U.S. Hispan…
Episode 25: Faith and Familia, The Role of Fe in Hispanic Influence
Faith isn’t just personal—it’s cultural. In this episode of Unlocking the Hispanic Market, Jorge Mañón explores how religion and spirituality shape Hispanic consumer behavior, family dy…
Episode 24: Latinas in Power -The Rise of Hispanic Women Shaping Culture, Business, and the Economy
Latinas are rewriting the rules of influence in America—building businesses, leading households, dominating digital culture, and driving over $1 trillion in economic output.
In this epis…
Episode 23: Crossing Borders, Building Brands -U.S. Hispanics and the Power of Binational Identity
🎙️ Episode 23: Crossing Borders, Building Brands – U.S. Hispanics and the Power of Binational Identity
Many U.S. Hispanics live a rich, binational life—balancing traditions, relationship…
Episode 22: La Nueva Masculinidad – Hispanic Men, Identity, and Modern Influence.
Hispanic masculinity is evolving. In this episode, Jorge Mañón explores how U.S. Hispanic men—especially Gen Z and Millennials—are reshaping identity, fatherhood, ambition, and self-exp…
Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic Mindset
🎙️ Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic Mindset
What does wealth mean in the Hispanic community? It’s more than money—it’s legacy, visibility,…
Episode 20: From Telenovelas to TikTok -How Media Shapes the Hispanic Consumer
🎙️ Episode 20: From Telenovelas to TikTok – How Media Shapes the Hispanic Consumer
From novelas and variety shows to TikTok and YouTube Shorts, Hispanic media has evolved—but its cultura…
Episode 19: Gen Z Hispanics -Redefining Influence in the U.S.
🇲🇽+🇺🇸=💪 Gen Z Hispanics are redefining identity, culture, and consumer power in the U.S. Bilingual, digital-native, and values-driven, they’re not just following trends—they're creating…
Episode 18: Faith & Futuro -Understanding the Role of Religion in the Hispanic Market
Faith & Futuro: Understanding the Role of Religion in the Hispanic Market
Faith is more than belief—it's culture, tradition, and identity. In this episode, Jorge Mañón explores how reli…
Episode 17: El Poder Emprendedor -The Rise of Hispanic Entrepreneurship in the U.S.
In this powerful episode of Unlocking the Hispanic Market, we spotlight the unstoppable rise of Hispanic entrepreneurship in the U.S. 🇺🇸💼
We unpack key data showing the explosive growth …
Episode 16: Cultura y Compra -How Culture Drives Hispanic Buying Decisions
🎙️Welcome back to Unlocking the Hispanic Market, the podcast that helps you connect authentically, strategically, and profitably with the fastest-growing consumer segment in the U.S.—th…
Episode 15 Part 2: Mi Casa es Mi Casa
While Hispanic homeownership continues to rise, bridging the gap in financial access and education remains crucial. Many Latino buyers encounter obstacles such as limited credit history…
Episode 15 Part 1: Mi Casa es Mi Casa
Hispanic homeownership in the U.S. is experiencing rapid growth, making this demographic an important market for real estate. Despite this progress, many Latino buyers still face signif…
Episode 14: Hispanic Health -Desafíos y Oportunidades
This episode reviews a compilation of resources and explores the complex landscape of Hispanic health in the U.S. It highlights disparities in access to care and insurance coverage, con…
Episode 13: Investing In Educación Hispana
🎓In this episode of Unlocking the Hispanic Market, we explore the state of education within the U.S. Hispanic community, from K-12 to college, master’s, and Ph.D. programs. He discusses…