Winners Never Quit: 7 Years of Business Failures That Led to My Zone of Genius | Ep. 65
- Author
- Ine-Wilme Coetzee
- Published
- Mon 23 Jun 2025
- Episode Link
- None
This is Part 2 of my entrepreneurship story - the raw, unfiltered truth about the 7 years that led to my Zone of Genius breakthrough. From taking a pregnancy test 10 minutes before teaching a course that only 3 people bought, to realizing I was missing my son's precious moments while chasing a business that wasn't working…
I'm sharing the struggles most entrepreneurs hide: the 42 cents an hour seasons, the moment I almost quit, and the $25,000 investment that either saved or broke my business. Most importantly, I'm revealing how I finally discovered that my true genius wasn't teaching cello - it was empowering entrepreneurs.
Key Topics Covered:
- The neuroscience behind why I kept going despite 7 years of struggle
- How becoming a mother forced me to examine my business priorities
- The difference between working IN your zone of genius vs. working AROUND it
- Why "winners never quit and quitters never win" became my survival mantra
- The 3 non-negotiable conditions I set for my $25,000 business investment
- How I finally stopped teaching what I thought people wanted and started serving what they actually needed
- The role of music and emotion in business transformation
- Building a sustainable business that doesn't require sacrificing family time
Memorable Moments:
- Taking a pregnancy test 10 minutes before a live course with only 3 students
- The moment my toddler said "Mommy, look at me" and I realized I was missing everything
- Investing $25,000 while averaging 42 cents an hour, the conditions that made it work and actually helped me rise to a new level
- The conversation that led me to completely pivot from music education to business coaching
- How I went from dreading work to feeling energized by my business
Resources Mentioned:
- Tony Robbins and the education industry statistics
- "10X is Easier than 2X" by Dan Sullivan (The 5 Freedoms)
- Innovation Incubator (my signature business coaching program)
- Private podcast for entrepreneurs with ADHD
- Free Zone of Genius Strategy Calls (limited to 20 per month)
Connect with Ine:
- Free Strategy Call: https://www.innervoiceinstituteofmusic.com/discoverycall
- Instagram: @ine.wilme
- Download the new free guide: The #1 Mistake Entrepreneurs Make When They Launch New Offers
- Get access to the Flow State For
Podcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude
Musician: Mari Coetzee
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Join the next free workshop I'm hosting: https://www.innervoiceinstituteofmusic.com/workshop-registration
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