The entrepreneur’s guide to selling before creating | Create cashflow injections to buy back your time | Ep. 58

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Ever felt stuck in the endless cycle of perfecting your offer, only to launch to crickets? In this eye-opening episode, I reveal why the "create first, sell later" approach is holding you back from the cash flow your business needs to thrive. I share my own journey: spending 19 months creating a course that made less than $1,000 versus launching a program in just 22 days that generated 17x more revenue per unit. You'll discover the fascinating psychology behind why customers actually PREFER to be part of the creation process and how companies like Buffer acquired paying customers before writing a single line of code.

Whether you're just starting out or looking to launch a new offer in your existing business, this episode will transform how you think about product development and sales. I break down my complete 5-part framework for pre-selling your offers and explain exactly how to implement this strategy with complete transparency and integrity.

By the end of this episode, you'll understand why the most successful entrepreneurs sell before they create, and how this approach not only generates immediate cash flow but actually leads to higher customer satisfaction and better products.

Key Highlights:

• Why 80% of businesses fail due to "no market need" and how pre-selling eliminates this risk
• The "Ikea Effect" - why customers value products more when they're part of the creation process
• How to create a minimal sales mechanism to start selling immediately
• Real-world case studies of billion-dollar businesses built on the pre-sell approach

Join my exclusive "Sell Before You Create" workshop on May 13th, 2025! After registering, you’ll get my 8-step checklist to create your minimum viable product, plus special bonuses for live attendees including my 3x1 pre-launch formula to prepare you AND your audience for what’s coming. (Imagine launching your new offer to people who are primed to buy…!)

Spots are limited - register now at https://www.innervoiceinstituteofmusic.com/workshop-registration

Podcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude 
Musician: Mari Coetzee 

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