4 Steps to Unlock Your Genius Zone | Ep. 64

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What if the thing you're downplaying is actually your key to business breakthrough? In this deeply personal episode, I share the story of how a $240 cello performance led to someone else making $150,000 - and how it completely shifted my understanding of value and pricing.

For 20 years, I'd been "throwing my gifts in the mud," undervaluing what I brought to the table. It took this shocking experience to help me discover what Gay Hendricks calls the "Zone of Genius" - and why most entrepreneurs are stuck working in the wrong zone entirely.

The good news is this: When you discover your genius zone, and you go ALL IN, then money actually starts to become a byproduct of the work you do. So thrilled for you to discover this!

Key Topics Covered:

• The neuroscience of why we torture ourselves when we don't act on ideas
• The difference between Zone of Genius, Excellence, Competence, and Incompetence
• Why energy-giving vs energy-draining work is the key indicator of your true zone
• How money becomes a natural byproduct when you work in your Zone of Genius
• The 80/20 principle applied to your business zones
• Why most successful people are actually working in their Zone of Excellence (and burning out)
• How to identify what you've been undervaluing in your own business

Resources Mentioned:

• "The Big Leap" (Book) by Gay Hendricks (creator of the 4 quadrants discussed in this episode)
• Free Zone of Genius Strategy Calls (limited to 20 per month) - https://www.innervoiceinstituteofmusic.com/discoverycall

Connect with Ine:

• Free Strategy Call: https://www.innervoiceinstituteofmusic.com/discoverycall
• Instagram: @ine.wilme 
• Download the new free guide: The #1 Mistake Entrepreneurs Make When They Launch New Offers
• Get access to the Flow State Formula Private Podcast: https://www.innervoiceinstituteofmusic.com/private-podcast-opt-in-page

Podcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude 
Musician: Mari Coetzee 

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