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22 Days to 383% Growth (Here's How) | Ep. 61

Author
Ine-Wilme Coetzee
Published
Mon 26 May 2025
Episode Link
None

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What happens when you discover that 2.5 years of "consistent effort" was actually keeping you stuck? In this vulnerable episode, I share the exact 22-day journey that took me from a defeated entrepreneur to generating over $10,000 - and the framework you can use to create your own breakthrough.

In This Episode, You'll Discover:

  • Why consistency and volume aren't enough (and what's missing)
  • The moment I realized I was speaking a "foreign language" to my customers
  • How to combine your genius zone with your customer's pain for maximum impact
  • The 20% of activities that create 80% of your results
  • Three knowledge areas every entrepreneur must capture pre-launch
  • My "three by one method" for eliminating guesswork

Key Takeaways:

  • Most entrepreneurs skip the evidence-gathering phase entirely
  • You don't need to know your exact offer to start this process
  • The magic happens when passion meets precise customer language
  • Small pivots can create massive transformations

Resources Mentioned:

  • Book: "10X Is Easier Than 2X" by Dan Sullivan
  • FREE Guide: The #1 Mistake Entrepreneurs Make When Launching New Offers

Timestamps:

  • [00:00] Introduction: The 22-day transformation
  • [01:45] Rock bottom moment: October 23rd coaching call
  • [04:20] The realization: Wrong packaging, wrong language
  • [06:15] Day 1: The identity shift from cello teacher to business coach
  • [08:30] Day 3: The 19-minute brainstorm that changed everything
  • [11:45] Days 4-22: The evidence-gathering system
  • [15:20] The 383% business growth in one month
  • [17:10] Introducing the 20% rule and Pareto Principle
  • [19:30] The three knowledge areas framework
  • [22:15] Real client success story with the "three by one method"
  • [24:40] How to get the FREE implementation guide
  • [26:20] Final thoughts and call to action

Connect with Ine:

Favourite Quote from the Episode:"The magic happens when you combine your genius zone with the person's pain and you actually step into their pain and create something that brings it all together."

Podcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude 
Musician: Mari Coetzee 

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