Stop the Content Treadmill: How to Repurpose For Visibility, Authority & Profit

Pouring your heart into brilliant content only to watch it vanish after one post? Welcome to the creator's curse. We invest hours crafting something meaningful, hit publish, and then... crickets. Meanwhile, we're already stressing about tomorrow's content and how we’re possibly going to have time to post as much as we’re supposed to for quality visibility.

Here's what nobody tells you: you don't need to reinvent the wheel every single day. You need to make your existing content work harder.

In this episode, I take you through my strategies to take one idea and turn it into valuable repurposed content.

CHAPTER MARKERS

00:00 – Introduction

00:22 – The “Think Once, Deliver Often” Strategy

00:46 – Why Creating New Content for Every Platform Isn’t Sustainable

01:19 – Turning One Idea Into a Ripple of Content

01:53 – The Content Spiral: Overthinking and Procrastination

02:33 – The Downward Spiral: Losing Visibility

03:17 – The Real Solution: A Repeatable System

03:37 – How I Repurpose Content: My Process

05:15 – The Thinking Sheet: Clarity and Expansion

07:00 – From Idea to Blog, Newsletter, and Social Posts

08:40 – Repurposing in Action: The Micro Gift Example

11:00 – Real-World Examples: Amy Porterfield, Mel Robbins, McKinsey

13:00 – The Science: Why Repetition and Multi-Format Content Works

15:00 – Your Starter Plan: How to Begin Repurposing

17:00 – Multiply Your Brilliance: Challenge and Final Thoughts

18:30 – Share, Review, and Stay Brilliant!

Connect with Janine: 

• The Focus Finder:  https://focusfinder.scoreapp.com/
• Website: https://janinegarner.com.au/ 
• Instagram: https://www.instagram.com/janinegarner/ 
• LinkedIn: https://au.linkedin.com/in/janinegarner 

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