Simon Leake on Copywriting

“I look for a voice and I'm looking for a story. That story might be a very bare bones just kind of a narrative arc, a vague shape or it might be something that feels more like a story. You have to keep your ego in check because you've got to be able to throw things away that you may think are great.”

After immersing himself in the language and craft of Shakespeare at graduate school in Stratford-upon-Avon, Simon Leake joined Amazon.com in its second year of operation where he was part of the team that built the company’s customer service messaging, before joining the editorial department to create content for the books and DVD divisions. Thereafter, becoming a freelance copywriter, creating video scripts for a wide variety of clients, including Microsoft, Nordstrom, HP, the World Bank, and the Gates Foundation.

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