Three Things You’ll Learn
Why small businesses are the emotional and economic backbone of local communities
From employing neighbors to filling gaps in underserved areas, Holly explains how small businesses do more than make money—they shape neighborhoods and create opportunity.
The hidden challenges faced by entrepreneurs with limited education or resources
Many businesses start out of necessity, not strategy. Holly shares how mentoring, time, and access to information can make or break a budding entrepreneur’s ability to scale.
Why adapting to modern tech is one of the biggest hurdles for older business owners
Social media, e-commerce, and changing customer expectations have made running a business harder to navigate—especially for those who didn’t grow up with the digital world.