Ep. 222 Unforgettable Content With Dr. Jeff Magee

“To be unforgettable, you must have calluses on your head and your hands.” So says Dr. Jeff Magee, one of the world’s foremost leadership and marketing strategists. In a brutally honest conversation with Mark and Darren, Dr. Magee opens his treasure trove of wisdom and passionately reinforces the value of solid content.

SNIPPETS:

• People pay for your wisdom

• Make sure your content stands up

• What are your calluses on your head and your hands?

• Play the student

• Ask: “How can I become better?”

• Knowledge isn’t enough; learn the craft of rhetoric and speaking

• Your presentations come from your history; search your mind’s archives

• How will your audience be different on Monday morning?

• Make time to think

• Provide content that meets people where they are mentally