UndocuStartup Yearly is a 4x-a-year founder recap where I break down the biggest lessons, real metrics, and unfiltered reflections from building the #1 entrepreneurship program for undocumented students. This isn’t surface-level. It’s strategy, story, and sweat — straight from the trenches.
This is not your typical episode. In this special Yearly Recap, I break down 17 key lessons and 7 bold questions that came out of Q1 — the wins, the pivots, and the moments that almost broke me but didn’t.
If you're building a business as an undocumented entrepreneur (or serving this community), this behind-the-scenes episode is packed with real talk, metrics, and strategies I'm using to scale the #1 entrepreneurship program for undocumented students.
🔑 Highlights From This Episode:
Why I’m now strict with hiring (no more hiring just to help — skill first)
What it really means to build a foundation before you scale
A failed B2C test that taught me how to give value to 99% and sell to the 1%
How I realized I’m more capable than I thought — and why God might be testing my growth
The real math behind 10x growth (repeat clients, deal size, and new offers)
Why collaborations, not just content, are my most important growth lever
How I plan to expand virtually into New York without registering in the state
Why high-profit, low-cost virtual products are the future of my model
My new Q2 strategy: 4 programs a month, 1 ideal client, no assistants (for now 👀)
🧠 7 Questions I’m Asking in Q2:
Am I being too ambitious?
Can I really handle four programs a month?
Can a lead magnet replace cold outreach?
Do I actually need an assistant?
Will a new feature accelerate student results?
Who else is missing from my team?
Is this strategy a step closer to predictable revenue?
📣 For Undocumented Student Center Allies & Program Directors:
Are you ready to bring the UndocuStartup™ Bootcamp to your campus?
Let’s talk. This quarter, I’m partnering with select colleges to help undocumented students launch their first business — virtually or in-person.
📆 Visit https://www.undocustartup.com to connect and collaborate.
🚀 12 Ways to Connect With Me:
Join my FREE newsletter → https://shorturl.at/mpzLO
Support my business → https://www.undocustartup.com
Business Instagram → https://instagram.com/undocustartup/
Personal Website → https://www.jmayahern.com
TikTok → https://www.tiktok.com/@jmayahern
LinkedIn → https://linkedin.com/in/juanmayahernandez/
LinkedIn Newsletter → https://linkedin.com/newsletters/7011183488515129344/
Personal Instagram → https://www.instagram.com/jmayahe/
Threads → https://www.threads.net/@jmayahern
Email me → [email protected]
Listen to past episodes → https://podcasters.spotify.com/pod/show/juan-maya-hernandez
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Let’s grow this movement together.
Be motivated. Stay motivated. 💪